Comcast apologizes for mocking town's name

March 7, 2008 4:37:02 AM PST
Comcast SportsNet is apologizing for making Athol the butt of its jokes.

The Philadelphia-based cable sports network is also pulling print ads leaders of the small central Massachusetts town called insulting and offensive.

The ads read: "We can pronounce Worcester (WUS'-tur) ... without sounding like an Athol."

But leaders of the town point out their community isn't pronounced like the similarly sounding vulgarity -- but "ATH'-ul."

Comcast SportsNet spokesman Skip Perham says the ad was intended as a humorous play on words.