Coach with lead foot talks traffic safety in ad

FARGO, N.D. (AP) - November 17, 2010

The Forum newspaper reports Bohl has been ticketed for at least 18 traffic offenses since he was hired in 2003.

Bohl's voice is featured in a 30-second traffic safety spot describing a string of crashes in Fargo that killed five people this fall.

It's aimed at repeat offenders, and Fargo Police Chief Keith Ternes says it makes the ad less effective when "the messenger might be somebody we're trying to reach."

Still, Ternes isn't pulling the ad. And Bohl says his driving history is one reason he agreed to do it.

"I looked myself in the mirror and said, 'I need to slow down,"' he said.

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