On Tuesday, the "I'm Gonna Be Your Friend" campaign was launched to raise money and awareness. About 10 million are suffering through a famine in Somalia due to a blistering drought.
A short film about the crisis was set to the Marley & the Wailers song "High Tide or Low Tide." Stars like /*Beyonce,*/ /*Jennifer Lopez,*/ /*Justin Bieber*/ and about 150 others have pledged to promote it and the cause on Facebook and Twitter. The video will be for sale on iTunes, through /*Bob Marley's*/ Facebook page and the website of the campaign. Funds raised will be donated to Save the Children.