Meet CARROT Fit, the latest weight loss tool that some are calling a 'fat shaming' app. It helps users lose weight with insults as motivation.
"Nobody likes losing weight so I wanted to find a fun and entertaining way to help them lose weight," said Brian Mueller, the app's creator.
The app measures BMI and weight fluctuations. However if you pack on the pounds, you'll pay for it.
Not everyone loves the app's approach.
"I think it's annoying I think it's everything we already have too much of we have too many reality shows on TV of people yelling and screaming and yelling at us to lose weight," Harley Pasternak, celebrity trainer.
Mueller says the app isn't intended to hurt people's feelings or make them feel bad.
He says his goal was to help people stick to their plan, all while adding humor to the weight loss process.
"I think it's obvious if you look at it that it's supposed to be silly and a funny take on things and not supposed to actually make people feel bad, that's the last thing I want to do," he said.