PHILADELPHIA (WPVI) -- A man was shot and killed at a barbershop in the Germantown section of Philadelphia Thursday afternoon.
Police say the incident happened on the 5900 block of Germantown Avenue just after 1 p.m.
The 35-year-old was shot multiple times before being transported to the Einstein Medical Center where he was later pronounced dead.
Officials have not released the victim's identity.
Neighbors say this incident is a sobering reminder of how brazen criminals in the city have become.
"It's right around the corner from the police station," noted Robert Davis from Germantown.
Davis was doing construction work just a few doors down from the barbershop.
"I'll put it this way, every time I go in I lock the door. So that's how it makes me feel," he says. "Philadelphia has really gone downhill as far as I'm concerned."
Chantay Love runs an anti-violence group called EMIR, which stands for Every Murder Is Real.
"It hurts more when it's closer and closer to you, and with all the work that we're doing why weren't able to stop this?" Love questioned.
She says what's happening in the city weighs heavy on everyone, but she asks the community not to give up on the fight against violence.
"We're talking about years and years of neglect we need to fix," she said. "We have to have the immediate response and the long term to change it."
Philadelphia police are still investigating the shooting.
No arrests have been made and no weapons were recovered at the scene.