TORONTO, Ontario (WPVI) -- Saint Nick has a new look at a mall in Toronto.
Paul Mason calls himself Santa's younger brother.
The veteran fashion model grew out his white beard and put a designer spin on Kris Kringle's clothes.
Mason is posing for selfies with shoppers at the Yorkdale mall.
Each picture posted online results in a donation to a children's foundation.
There is also a traditional Santa Claus for the kids at the mall.