Family demands Sesame Place do more amid racism claims, wants worker fired

"You told these kids for years 'come and play, everything's OK, friendly neighbors there,'" the lawyer said.

Wednesday, July 20, 2022
Family demands Sesame Place do more amid racism claims
The family's lawyer said they don't want to sue the company and it isn't about money; he said it is about making things right -- and that hasn't happened yet.

NEW YORK CITY (WPVI) -- The families of two young Black girls at the center of a viral video recorded at Sesame Place in Bucks County, Pennsylvania last weekend have hired a lawyer and demand further action from the theme park after they say the children were snubbed by a character.

Jodi Brown, who posted the video online, and her 6-year-old niece were joined by lawyer B'Ivory LaMarr for a press conference outside Sesame Workshop in New York City on Wednesday.

LaMarr said they don't want to sue the company and it isn't about money; he said it is about making things right -- and that hasn't happened yet.

"You told these kids for years 'come and play, everything's OK, friendly neighbors there, that's where we meet, can you tell me how to get to Sesame Street?' And once these kids figure out how to get to Sesame Street...they reach out in open arms to these friendly neighbors, for what? To be dismissed? To be rejected? And to leave your park inferior," LaMarr said.

The press conference was held outside Sesame Workshop in New York City.

The nine-second video, posted to Instagram on Saturday by Brown, the mother of the other young girl, showed the character Rosita high-fiving a white child and woman, then gesturing "no" and walking away from the two girls who had their arms stretched out for a hug and high-five during the parade at Sesame Place in Langhorne, outside Philadelphia.

LaMarr said he has more documentation from the incident and may release it depending on Sesame Place's further actions.

"We have information that we possess - we are going to give this company, they got less than 12 hours to come out with information with a very genuine and authentic apology - or we're going to put out evidence showing exactly what took place in addition to the video you've already seen," LaMarr said.

LaMarr said the evidence refers to the family's comments that after passing the two girls, the Rosita character went on to hug a white child.

In an initial statement Sunday, Sesame Place said the park and its employees stand for "inclusivity and equality in all forms." The statement also noted that performers sometimes miss requests for hugs because the costumes they wear make it difficult to see at lower levels.

"The Rosita performer did not intentionally ignore the girls and is devastated by the misunderstanding," the statement said.

However, many people expressed outrage online and some called for a boycott of the amusement park.

Cydney Moore, who lives in North Carolina, saw the video after it went viral. She says the same Sesame Place character ignored her two-year-old son back on July 8.

"He was let down. He was disappointed. He didn't understand," said Moore.

The park issued a second statement Monday, apologizing again and promising that it was "taking action to do better." Among those efforts would be inclusivity training for employees.

Jodi Brown and her attorney told CNN on Tuesday that the Sesame Place character, Rosita, was intentionally racist toward her family.

The family said they showed the video to Sesame Place right after it happened, saying the character did not behave this way toward white children who were there.

"This mother tried to resolve this issue immediately. This wasn't about any publicity. This wasn't about any money. She went to management immediately at the park. She showed them the same video that millions of people across this country and the world have seen. Sesame Place had an opportunity to see that video at that time. They chose to reject it. They chose to dismiss this family," LaMarr said.

Brown said employees told her there was no supervisor available at the park at the time.

The company also invited the family to return to the park, promising a better experience, but their lawyer said they were not ready to accept that.

"I just feel the apologies were not genuine and I believe the apologies are now being put out because it has caused so much uproar," Brown said. "I want them to be able to do the right thing being that me, my niece and my daughter have all suffered embarrassment (and) discriminatory behavior."

LaMarr said they want the person in the Rosita costume fired. He also wants the park to pay for any mental care expenses the kids will need as a result of the incident.

The family and lawyer said Brown's daughter who was not at the press conference was at home in isolation.

"We reject any notion that the performer's actions this past Saturday was anything short of intentional," LaMarr said. "I know our Black girls are magic, but I didn't know they were invisible. We are tired of your excuses. We are tired of justifications. We will not tolerate racism in this country."

LaMarr said a major problem is that this wasn't an isolated incident, and he's been contacted by at least two dozen more families alleging they experienced racism at Sesame Place.

He said those claims are being investigated.


The Associated Press contributed to this report.