US online holiday sales up 15 percent to $24.6B

December 11, 2011 7:40:24 PM PST
U.S. online sales in the holiday season to date are up 15 percent to $24.6 billion, according to comScore.

The Reston, Va., research firm says sales on six individual days during the first 39 days of the November-to-December shopping season have exceeded $1 billion, led by Cyber Monday, the Monday after Thanksgiving.

"As we enter what will be the heaviest week of the season for online retailers - beginning with `Green Monday' on Dec. 12 - all signs are now pointing to a strong finish to the season," comScore Chairman Gian Fulgoni said.

Over the past six years, "Green Monday" - traditionally the second Monday of December - has consistently ranked among the top spending days of the season.


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