But the runway at Wednesday evening's show was a next-gen catwalk: Teenager bloggers were charged with styling the outfits instead of industry professionals.
Gomez thanked them as she stood on stage at the end of the show. She was flanked by models in denim shorts, Bermudas, slouchy sweats and T-shirts that read "Pirate Love." There were a few graffiti prints sprinkled in, and some varsity jackets.
The clothes, mostly in sunny yellow, bright pink and navy, were more surf than sport, which is Adidas' normal niche.
The show was very briefly interrupted by a protester trying to hand out leaflets about sweatshops.