Target apologizes for 'manatee' plus-size color

April 5, 2013

A self-described plus-size shopper from California posted identical Target products on Twitter - the only difference being the size.

The standard style is described as "dark heather gray." But the plus-size product is "manatee gray."

Manatees are big creatures, often called elephants of the ocean.

The shopper complained that "manatee" was a hurtful reference to her body shape.

A Target spokeswoman says the labeling of the Massimo-brand Kimono Maxi Dress was "an unintentional oversight" and Target will be "fixing the discrepancy."

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