Powdered alcohols don't have approvals

April 22, 2014 3:03:38 PM PDT
Don't expect powdered alcohol to hit store shelves anytime soon.

A product called "Palcohol" gained widespread media attention in recent days after it was reported that the Alcohol and Tobacco Tax and Trade Bureau approved the powdered alcohol, including vodka and rum varieties. But a representative for the federal agency says in an email to The Associated Press that the approvals were issued in error.

Follow up questions emailed to the agency were not immediately answered.

Palcohol's parent company Lipsmark says the problem seems to involve a discrepancy in the fill level of the powder in each bag, and it will resubmit the labels for approval.

On its website, Palcohol says it plans to offer six varieties of powdered alcohol, including vodka, rum and four cocktails - Cosmopolitan, Mojito, Powderita and Lemon Drop.

The company was founded by Mark Phillips, an entrepreneur and wine buff. He made a documentary for public television called Enjoying Wine with Mark Phillips.

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