Warner goes Blu
LOS ANGELES (AP) - January 4, 2008 Warner Bros., owned by Time Warner Inc., had been releasing
high-definition DVDs in both formats. Hollywood studios have been
split on which of the two formats to back.
Both formats deliver crisp, clear pictures and sound. But they
are incompatible with each other, and neither plays on older DVD
players, which means consumers seeking top-quality playback face a
dilemma when selecting a new DVD player.
Warner said it decided to go with Blu-ray because consumers have
shown a stronger preference for that format than HD DVD.
"The window of opportunity for high-definition DVD could be
missed if format confusion continues to linger," Barry Meyer.
Warner Bros.' chairman and chief executive, said in a statement.
"We believe that exclusively distributing in Blu-ray will
further the potential for mass market success and ultimately
benefit retailers, producers and, most importantly, consumers,"
the statement said.
The studio said it would make the change this year, though
Warner Home Video will continue to release new titles in HD DVD
until the end of May.
Other studios that have decided to go with Blu-ray include The
Walt Disney Co., Sony Corp.'s Sony Pictures, News Corp.'s Twentieth
Century Fox and Metro-Goldwyn-Mayer.
Viacom's Paramount Pictures, which also owns DreamWorks SKG,
dropped its support for Blu-ray and said it would start
distributing films exclusively in the HD DVD format.
Universal Pictures, a unit of General Electric, also releases
films only in HD DVD.