Beach versus beach

May 16, 2008 5:29:48 AM PDT
Myrtle Beach is kicking virtual sand into the face of Virginia Beach.

There's an unwritten rule in the travel industry that tourist destinations don't badmouth each other.

Virginia Beach officials charge their rivals bought ads on Google saying Myrtle Beach is cheaper and more relaxing than Virginia Beach.

The Myrtle Beach ads would show up when someone searched Google for info about Virginia Beach.

One Myrtle Beach official defends the ad campaign, telling The Sun-News it's pure guerrilla marketing.