Stores, meanwhile, are eagerly anticipating droves of holiday-minded shoppers by upping the ante on their traditional Black Friday discounts, both in their brick-and-mortar locations and online.
When it comes to sales, "this year is pretty strong compared to previous years," said John Vincent, founder of the Web site BlackFriday.info.
"With the current state of the economy, I think that the retailers are hurting, too," Vincent said. "They know shoppers are looking for bargains. They're trying to provide sales and really offer shoppers good products at great prices."
So where can you find those great prices? ABCNews.com consulted with Vincent, Michael Brim at bfads.net and Angela Johnson of yourcouponbuddy.com to find some of the best deals around today.
But first, buyer, beware: Many stores are opening before dawn today and if you wait too long, some of these discounted goods might sell out. Retailers also post many of their Black Friday deals online, but those, too, are typically up early in the morning and don't always last all day.
Here are some of the bargains we found:
Not up to shopping till you drop today? Don't despair -- while some of the most-discounted items will likely sell out today, many sales will continue into the weekend and new one-day sales will continue to pop up before Christmas.
Shoppers "don't need to rush and buy everything right now," said Michelle Jones, a money-saving expert and the publishing editor of BetterBudgeting.com. "They can pace themselves and buy what they can afford this month and the sales will continue and they will be able to take advantage of more sales in the coming weeks."
It's also important to remember that you can find great prices outside of time-specific sales, said Michael Miller, the author of the "Bargain Hunter's Secrets to Online Shopping." Many retailers' Web sites, including those for Macy's, Sears, Land's End and LL Bean, have special clearance sections, Miller said.
"Look on their menu bars for something that says clearance or overstock," he said. "Often times, there are some really good bargains there and often people forget to shop there."
When shopping online, Miller warned, make sure to factor in shipping and handling fees when figuring out the best deal. For instance, an item that may initially appear lower priced on one Web site but has a shipping and handling fee, he said, could ultimately prove more expensive than a higher priced item on a Web site with free shipping.
Morey money-related links: