Sears, Kmart launching Christmas club card

NEW YORK CITY- August 18, 2009

Retailing parent Sears Holdings is looking to get an edge over the competition by getting shoppers to start saving for Christmas presents.

It is offering a new card that mimics the Christmas club account of days gone by.

Shoppers can put aside money on a regular basis through Nov. 14 to add value to what it calls its Christmas Club card.

The Hoffman Estates, Ill.-based retailer operates Sears, Roebuck and Co. and Kmart stores.

When activated between now and Oct. 31, card holders can earn a 3 percent reward, up to a maximum of $100, based on the card's value.

The launch follows Sears' move last holiday season to resurrect its layaway program at its namesake department stores after a two-decade hiatus.

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