A new poll finds almost half of those asked would opt for a pill.
Research firm Studylogic surveyed 12,500 adults who take an average of at least two trips a year.
The poll was conducted for Starwood Hotels and Resorts.
Fifty-one percent said they would prefer a perfect night's sleep to great sex.
And what's preventing them from getting a good night's sleep?
Could be all those beeping gizmos.
The poll found 60 said their BlackBerries and the like disturb their rest.