Ticketmaster has a "paperless" ticketing platform, that does it by requiring customers to show a credit card and ID when they arrive at an event. Without the paper ticket, there's nothing for a scalper to resell but also no way for the buyer to pass it along.
So, Ticketmaster has developed a new exchange system that debuted at Penn State's football season opener earlier this month. The system involved 21,000 season tickets reserved for full-time students, capping the number of games students can resell and limiting the price to $60, about twice the face value and fees of the original tickets.
The moves gives Ticketmaster a chance to capture more of the secondary market by cutting out StubHub and other brokers.
More money-related links:
- Save money with Local Coupons
- Coupon Bug helps you save cash
- Saving with 6abc reports
- Share on the Saving with 6abc Message Board
- Track your stocks
- Follow Action News on Twitter
- Get Action News on your website
- Follow Action News on Facebook
- The latest Philadelphia headlines from the Delaware and Lehigh valleys
