Burger King revamp aims at higher-priced kin

CHICAGO - October 6, 2009 On Wednesday, the company will announce a massive effort to overhaul its 12,000 global locations.

The new look is ultramodern with red flame chandeliers and corrugated metal and brick walls.

It also includes decor elements inspired by the company's signature flame-broiled burgers.

Chairman and CEO John Chidsey (CHIHD'-see) says the design "feels so much more like an upscale restaurant."

It will take years before all Burger King's locations can be remodeled. Executives estimate the change will cost an average of $300,000 to $600,000 per restaurant.

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