PURCHASE, N.Y. - October 22, 2009 The soft drink and snack maker said in a statement it decided
discontinuing the application was the "most appropriate course of
action" after listening to "a variety of audiences."
PepsiCo had recently launched the "Amp up before you score"
application to promote its Amp energy drink.
The application gave users pickup lines to woo two dozen
stereotypes of women, from "the nerd" to "the foreign exchange
student" and a scoreboard to keep track of their conquests.
Criticism swirled on blogs and on Twitter.
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