Something new coming to 7-Eleven

November 4, 2009

7-Eleven is adding wine to its stock of sodas, Slurpees and Slim Jims.

The 7-Eleven wine will be sold under the Yosemite Road label, for about four bucks a bottle.

It's the company's first entry into what's called the value wine business.

There will be a red cabernet sauvignon and a white chardonnay, both produced in California.

7-Eleven senior V.P. Kevin Elliott says the bargain wines should attract consumers who are "really pinched" right now.

The wines will be stocked in 15,000 outlets, including 7-Eleven stores in the U.S. and Japan.

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