But the annual New Year's Eve ball drop in New York's Times Square is getting a couple of new wrinkles this time around.
The first has to do with the ball itself.
The 300 Waterford crystal triangles have been shaped into a new design.
Organizers of the celebration say the crystals will be in an interlocking ribbon pattern, woven into a Celtic knot.
It's all to highlight the theme for 2010: "Let There Be Courage."
The other new thing - a new iPhone application called "Clink-Clink," also designed by Waterford.
As the name implies, the app lets people make toasts with champagne flutes and cocktail glasses that are displayed on their phones' screens.