Brazil govt agency criticizes Bundchen lingerie ad

This April 29, 2008 file photo shows model Gisele Bundchen as she poses for the media in Berlin, Germany. Bundchen has walked the world's fashion runways and has been the face of Victoria's Secret as well as Louis Vuitton, Valentino, Dolce & Gabbana and Apple. Her newest job is the spokesmodel of cosmetics brand Max Factor, which is approaching its 100th birthday and planning a big ad campaign to celebrate. (AP Photo/Miguel Villagran, FILE)

September 30, 2011 10:36:36 AM PDT
A Brazilian government agency says it wants a TV ad starring a lingerie-clad Gisele Bundchen (jih-ZEHL' BUN'-chen) to be taken off the air because it is sexist.The Women's Rights Secretariat says in a Thursday statement that it has asked the National Advertising Council to suspend the ad. It says the ad reinforces stereotypes of women as sex objects.

The ad shows Bundchen clad in underwear telling an unseen husband that she crashed the car and exceeded her credit card limit.

The Brazilian lingerie maker Hope says it wanted to show that a "Brazilian woman's sensuality is her best protection when delivering bad news."