Former Mr. Jelly Belly looking for sweet comeback
COVINA, Calif. (AP) - October 30, 2011
It's here that David Klein produces mounds of chewy, crunchy,
sugary confections with names like Sandy Candy, Zombie Heart and
Gummy Bacon.
But it's what he used to sell that once made him famous.
In the 1970s, Klein was Mr. Jelly Belly.
It was Klein who helped launch a gourmet candy craze by
envisioning a smaller, tastier jelly bean.
Then, in 1980, he sold his interest in Jelly Belly.
The move, he says, was something that left him with a bitter,
unfulfilled taste in his mouth.
So he's back with a new bean, Dave's Signature Beyond Gourmet.
And he's looking to reclaim his title as jelly bean genius.
