Toys for Tattoos has become an annual event at Jay Guzman's House of Ink. Guzman says it's so busy that he doesn't even count the number of people coming into his shop.
In exchange for a new toy worth at least $25, the donor gets a tattoo or a piercing of equal value, according to The Commercial Appeal.
The toys go to Agape Child and Family Services. The charity distributes them to children in need.
The Tattoos for Toys event is in its fourth year and runs Monday through Wednesday.
Guzman says he's a Christian who wants to give back.