Super Bowl ads that generate buzz after the game

Photographers take pictures of the Vince Lombardi Trophy before a news conference for NFL football's Super Bowl XLVI Friday, Feb. 3, 2012, in Indianapolis. (AP Photo/Charlie Riedel)

February 3, 2012 8:13:51 AM PST
Companies hope you'll be gabbing about their Super Bowl ads on Monday morning. But the ultimate score is if those conversations continue throughout the year.