A presentation by the board's public-relations consultant unexpectedly sparked a discussion about using Penn State's Sept. 1 home football game against Ohio University as the vehicle for a variety of promotional gimmicks to draw attention to Penn State's athletic and academic track records.
Trustee Anthony Lubrano said the first season-opener since Penn State's troubles began will draw heavy national media coverage and provide a unique opportunity to kick off the university image-rebuilding.
New York public-relations executive Richard Edelman outlined an aggressive campaign to promote Penn State through conventional media and the Internet.
