Holiday shopping: In store vs. Online

PLYMOUTH MEETING, Pa. - November 25, 2012

"Online shopping will continue to get bigger as the years go on," said Jerry Kline.

By the looks of things, he's right about that.

There were plenty of people camping out and hitting the stores for the kick off of the holiday shopping season.

However laptops, computers, iPads, and other electronic devices were busy with online shoppers.

Estimated Black Friday sales in stores will rack up to about $11 billion, an almost two percent drop from last year.

For the first time, Black Friday sales online are estimated to top $1 billion, a 26 percent jump from 2011.

Some speculate the reasons are that there is an increase in smartphone and tablet computer use and people are doing everything they can to avoid the chaos.

"On the way home from Thanksgiving, we saw outlet malls with packed parking lots, Walmarts with packed parking lots - it's the last place i want to be," said Craig Moritz.

The most visited retail web site was Amazon which sent out an email blitz offering customers big discounts.

Even shoppers out and about Sunday at stores in Plymouth Meeting agreed that online shopping has become the way to go.

"On Black Friday everything was out in the stores but I plan to shop all day long on Monday – online," said Asya Richardson.

It's still too early to tell how Black Friday online shopping sales will impact Cyber Monday, which has become the biggest ecommerce day in the United States.

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