The idea is to promote shopping at locally-owned small businesses on Saturday, November 30, 2013.
American Express is supporting the concept by giving shoppers who use their cards to make a purchase of $10 or more at small businesses on Saturday a $10 cash back bonus. But you have to register your card to take advantage of the offer.
Click here to enroll and read all the details.
There is a limit on how many cardmembers can receive this offer, so you'll want to sign up well before the deadline on Nov. 30, 2013.