The network said Monday that Palin's program, "Amazing America," will debut in April and will celebrate the "red, wild and blue" lifestyle.
The hire is a bid by The Sportsman Channel to raise its profile. The network is in some 32 million homes, or less than one-third of American households with television, showcasing programs geared to fans of hunting, fishing and shooting.
Palin will be a teammate of rocker Ted Nugent, who has a hunting-oriented show on Sportsman.
