Weight Watchers stock gains as Oprah loses 26 pounds

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Wednesday, January 27, 2016
Oprah Winfrey attends the premiere of the Oprah Winfrey Network's (OWN) documentary series "Belief", at The TimesCenter on Wednesday, Oct. 14, 2015, in New York.

NEW YORK -- Weight Watchers stock is gaining again, thanks to Oprah Winfrey's weight loss.

The company's shares soared Tuesday after a new commercial starring Winfrey aired where she says she has lost 26 pounds on the plan.

Winfrey bought a 10 percent stake in the weight-loss company in October. The stock is up more than 90 percent since then.

Weight Watchers has also made changes to its plans to better fit in with Winfrey's message of living a healthy and happier life, and not just focusing on weight loss.

Shares of New York-based Weight Watchers International Inc. rose almost 20 percent in afternoon trading. But they are still down about 21 percent from a year ago.