Jacky Cheung donates memorabilia

March 31, 2009 5:11:02 AM PDT
Hong Kong pop star Jacky Cheung donated a guitar and two outfits Tuesday to the upcoming Hard Rock Hotel Macau, becoming the first ethnic Chinese musician to contribute items to the Hard Rock memorabilia collection.

The 47-year-old singer signed the guitar at a donation ceremony and posed with two sequined sweaters, one of which came with a white bow tie.

Noting that one of Eric Clapton's guitars was the first item donated to Hard Rock's memorabilia collection, Cheung joked that "I may not play the guitar as well as musicians like him do, but I'

Cheung is one of the biggest acts in the idol-driven Chinese-language pop scene known more for its ballads than rock numbers. The veteran performer started out as a pop singer and only learned how to play the guitar and compose music later in his career.

The inclusion of Cheung's guitar and clothes in the memorabilia collection reflects the company's desire to appeal to a broader Asian market.

"We're trying to outreach to new consumers who have different pedigrees, different tastes and a different musical upbringing," Hard Rock International Chief Executive Hamish Dodds told reporters.

The 300-room Hard Rock Hotel Macau will be part of the City of Dreams casino-hotel complex scheduled to open in June.

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