Promo costs Domino's 11,000 pizzas

CINCINNATI (AP) - April 2, 2009

Domino's had prepared an Internet coupon for a "bailout" ad campaign.

The promotion was considered in December but never activated.

Now, Domino's might need a bailout of its own.

Someone discovered the code word "bailout" was good for a free medium pizza ordered online.

And nothing motivates cyber-surfers like the prospect of free pizza.

The info spread quickly on the Web Monday, until the code word was deactivated Tuesday morning.

The owner of 14 Domino's in the Cincinnati area tells The Cincinnati Enquirer the company has promised to pick up the pizza tab.

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