Promo costs Domino's 11,000 pizzas

April 2, 2009 7:51:02 AM PDT
Domino's is out nearly 11,000 free pizzas -- thanks to a Web promotion that wasn't supposed to be.

Domino's had prepared an Internet coupon for a "bailout" ad campaign.

The promotion was considered in December but never activated.

Now, Domino's might need a bailout of its own.

Someone discovered the code word "bailout" was good for a free medium pizza ordered online.

And nothing motivates cyber-surfers like the prospect of free pizza.

The info spread quickly on the Web Monday, until the code word was deactivated Tuesday morning.

The owner of 14 Domino's in the Cincinnati area tells The Cincinnati Enquirer the company has promised to pick up the pizza tab.

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