Police found Chikki Smith, 33, dead in a parking lot behind Sam's Rialto Bar & Grill at 18 South Main Street.
Smith had been shot several times and was pronounced dead at the scene.
The incident happened around midnight on North Main Street near East Washington Avenue.
Investigators are still searching for the killer and a motive.
The Atlantic County Prosecutor is asking anyone with information about the case to contact the Atlantic County Prosecutor's Major Crimes Unit at (609)-909-7666 or the Pleasantville Police Department at (609)-641-6100.