A new boutique in Philly for the guys

Watch the report from Action News
January 15, 2014 9:46:36 AM PST
Melissa Magee checks out a new boutique on FYI Philly this weekend.

The new boutique Armour is a place for men to find their fashion and its located in the historic fabric row in South Philadelphia.

Owner operator, David Grimes found a new niche when he left his job in corporate America to follow his dream.

Melissa asked Grimes, why he wanted the men to have fashion and why is it important to them.

Grimes said, "because men got to look good... like with the woman as well too, woman are like wait a minute, I spent all this time to get ready and look at you.

Armour will leave you with a unique look, a men's boutique with brands new to the Philly fashion scene.

The boutique carries a brand called WRK which stands for Work Rest Karma, based out of New York.

According to Grimes, WRK fashions does some really cool detailing with their clothing.

Armour offers a local flare from Philly designer, Danny Fox who provides jewelry and West Philadelphia's Kerri Jones who is creating one-of-a-kind pocket squares.

The boutique is located at 704 South 4th Street and you can visit them on their website at Armour Philadelphia.

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