"Blue light" weight loss help

January 10, 2008 9:20:58 PM PST
Do you need a little motivation to lose weight and get fit this year? Would 10-thousand dollars help?

That's the grand prize Kmart is offering in a nationwide weight loss challenge.

Anyone interested is asked to come to Kmart on Saturday from 12 to 3, to sign up, get a starter kit, and weigh in.

The "New Day Your Way?" challenge will last 12 weeks, with the grand prize winner crowned on May 12.

Until then -

"Biweekly, they're going to come in for weigh-ins, and as they reach their weight and milestones every 2 weeks, they'll also receive milestone rewards."

Lana Vitale, R. Ph., the pharmacy manager at the Penrose Plaza store, says contestants will also have "before" and "after" pictures taken, and they will be asked to write an essay.

Vitale says weight loss isn't the prime goal.

She says Kmart and its fellow sponsors want people to make healthy changes, and fulfill their New Year's resolutions to shape up.

"We're looking for the results - the person who comes up with the dramatic results. Their essay is going to show how they got the help and encouragement and the motivation, and how they were changed by the program."

She hopes participants won't just look toward a weight loss goal, but enjoy the journey of attaining a healthier lifestyle.

There's a website for support, where contestants can connect with each other through online discussion boards.

The top 5 contestants who meet or exceed their goals will share in $30,000 in cash and prizes, and also have the opportunity to appear in future Kmart New Day Your Way advertising.