The world of high fashion is giving the biker look a kick-start.
Designers are showing biker-influenced clothes for women who wouldn't know a Harley from a Hummer.
InStyle fashion director Hal Rubenstein says there's a real toughness to the biker-chic, tempered by a romantic look.
He points to skin-tight leather pants and jackets, paired with hippy blouses.
And for fashionistas who really do ride -- designer Moschino has collaborated with Italian helmet producer Max Safety Fashion to produce helmets for the European market.