Say goodbye to two-ply

September 17, 2008 5:11:42 AM PDT
T-P is going triple.

Researchers at Georgia Pacific say they've developed a new three-ply toilet paper.

The product is being sold under the Quilted Northern label.

The T-P research team touts the three-ply tissue as being softer than the ordinary two-ply kind.

The product will be pitched to women 45-plus, who the marketers say view their bathroom as a "sanctuary for quality time."