Say goodbye to two-ply

NEENAH, Wis. (AP) - September 17, 2008

Researchers at Georgia Pacific say they've developed a new three-ply toilet paper.

The product is being sold under the Quilted Northern label.

The T-P research team touts the three-ply tissue as being softer than the ordinary two-ply kind.

The product will be pitched to women 45-plus, who the marketers say view their bathroom as a "sanctuary for quality time."

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