Rich Patterson says, "If you're familiar with Under Armour, you'll find our product very similar."
The Pattersons say the big difference between their product -- Guardian Wear -- and Under Armour is price. Rich Patterson says the prices on his competitor's apparel are much higher than they need to be.
His goal, to make similar products that are more affordable to athletes and their families.
Just how much cheaper is Guardian Wear? Here are some comparisons:
For a boy's long-sleeve compression shirt, Under Armour's Heatgear will cost you $29.99... Guardian Wear's Hotwear sells for seven dollars less at $22.99.
A loose men's T-shirt from Under Armour is $24.99. Guardian Wear's is $16.99.
Under Armour's women's training shorts sell for $29.99. Guardian Wear's are $24.99.
Guardian Wear guarantees that their items are the same quality as their big-name competitor's. And they offer a money-back guarantee if you don't agree.
They also have a program where you can turn in your used gear for a 20% off coupon for your next purchase.
Guardian Wear will also produce their products in your team's colors and add your logo.
The garments are made in Allentown, not overseas.
And the Pattersons plan to donate some of their profits to sports programs for needy kids.
Guardianwear isn't available in stores. But here's the link, if you'd like to check it out: Guardian Wear website.