James O'Keefe III used a hidden camera to tape a Rutgers official in 2004 for his satire that the cereal was offensive to Irish Americans. O'Keefe was editor of a conservative magazine on campus.
The Bergen County native used the same undercover tactics to expose Planned Parenthood counselors who failed to follow the law when he was a law student at UCLA.
O'Keefe grew up in Westwood, where his parents still live.
O'Keefe tells The Star-Ledger of Newark he becomes something that he's reporting on in the videos.
In the ACORN videos, O'Keefe and a woman who portrays a prostitute seek advice about how to establish prostitution businesses.
Information from: The Star-Ledger, http://www.nj.com/starledger