GM stakes millions on Super Bowl ad blitz

This image from video provided by General Motors snows a scene from one of five Chevrolet commercials, titled "Heros", that will air during the Feb. 6 game on Fox, it said Monday, Jan. 31, 2011, along with two ads in the pregame show and one in the post-game show, which it also is sponsoring. With commercials averaging about $3 million for 30 seconds, it's a multimillion-dollar investment for a company that has sat out the game for two years as it reorganized and emerged from bankruptcy.(AP Photo/General Motors Co.)

January 31, 2011 6:55:23 PM PST
General Motors Co. is back in the Super Bowl in a big way.