The San Francisco Chronicle report that franchises in the city will begin charging the dime to customers who request that the toys be added to their Happy Meals.
San Francisco last year became the first major U.S. city to prohibit fast-food restaurants from including toys with children's meals that don't meet certain nutritional guidelines. The law takes effect Thursday.
Scott Rodrick owns 10 of the 19 McDonald's franchises in the city and says the 10-cent charge complies with the "letter of the law." The money from the toy sales will help build a new Ronald McDonald House.