'Sneakerheads' rush for shoes for cred and profit

A newly-purchased Air Jordans sneaker is shown in front of a line of customers at the Nike Store at Union Square Friday, Dec. 23, 2011 in San Francisco. The release of Nike's retro Air Jordans caused a frenzy at stores across the nation early Friday, with hundreds of people lining up for a chance to buy the classic basketball shoes and rowdy crowds breaking down doors and starting fights in at least two cities. (AP Photo/Marcio Jose Sanchez)

March 19, 2012 1:02:52 PM PDT
The so-called "sneakerhead" culture, with its roots in basketball and hip-hop, began in the late 1980s with the release of the first Nike Air Jordan shoes, the brand of former Chicago Bulls star Michael Jordan. Now the fad of collecting and trading athletic shoes is taking on a new fervor.