WWE gives fans $1M 'Raw' deal
LOS ANGELES (AP) - June 2, 2008 The World Wrestling Entertainment chairman announced during last
week's "Monday Night Raw" that he would give away $1 million of
his own wealth to viewers, but he didn't specify when or how it
would be distributed.
The cash will be given away as part of a lengthy promotional
sweepstakes, McMahon and the WWE told The Associated Press.
For a chance to win a part - but not all - of the $1 million,
viewers must pre-register on WWE.com and then watch the beginning
of "Raw" each week to receive a special code, which viewers must
tell McMahon if he calls them during the live broadcast.
The code will change each week of the promotion and will not be
revealed until the beginning of each episode.
"People can view this as my own version of an economic stimulus
plan to benefit our viewers," McMahon told The Associated Press.
While the USA Network series continues to be one of the most
watched shows on cable TV, its ratings have recently declined. Last
Monday's episode received the lowest ratings in five years,
according to Nielsen Media Research.
McMahon said his goal with the giveaway, which begins June 9, is
to reward loyal "Raw" fans and draw new and former viewers back
to the show.
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USA is owned by General Electric Co.'s NBC Universal.
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