Small packages = big eating

June 30, 2008 1:49:15 PM PDT
After beign under criticism for America's obesity problem, food companies went to smaller portions, and introduced single-serve packages. The strategy might backfire.

And so much for the notion that smaller packages can help people control their appetite.

A study in a consumer journal suggests that smaller packages may lead consumers to eat more, by making them less conscious of how much they eat.

In an experiment, researchers talked to students about their body shape, then gave them potato chips and left them to watch television.

When it was done, the students eating out of smaller bags.... had eaten twice as many chips as students eating out of the big bags.


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