The family owned companies filed the lawsuit in 2007 against Seattle businessman Craig Dieffenbach, who packaged the vodka in purple-tinted bottles with Hendrix's face and signature above the label.
Hendrix died in 1970 at age 27.
The family owned companies filed the lawsuit in 2007 against Seattle businessman Craig Dieffenbach, who packaged the vodka in purple-tinted bottles with Hendrix's face and signature above the label.
Hendrix died in 1970 at age 27.