Victoria's Secret fights for "sexy"

May 27, 2008 10:31:43 AM PDT
Victoria's Secret wants to keep it sexy. The lingerie giant is embroiled in a fight over the "So Sexy" trademark. A federal Trademark Trial and Appeal Board ruled in favor of California-based Sexy Hair Concepts and against Victoria's Secret. Now, Victoria's Secret wants a federal court in New York to consider which company has the right to sexy. Lawyers for Victoria's Secret contend a study shows most people don't associate "sexy" with any particular brand of hair products.

Victoria's Secret is considering a "So Sexy" line of hair products of its own and has a "Very Sexy" line of bras.