Hollywood urges kids to spurn tobacco

July 11, 2008 6:16:43 PM PDT
Hollywood to kids: Our movies glamorize smoking, but don't start yourself. Six major studios will include anti-smoking announcements on millions of DVDs of motion pictures that include scenes with tobacco use.

The public service announcements will appear on films rated G, PG and PG-13.

The participating studios: Paramount Pictures, Sony Pictures Entertainment, Twentieth Century Fox, Universal Pictures, Walt Disney Co. and Warner Bros.

The deal involving the studios and the state of California was brokered by the Entertainment Industry Foundation - a philanthropy. The state developed the anti-smoking announcements.