He said there was a need for a single, unified voice for all city departments and projects, and the new logo would help convey that.
The Office of the City Representative, working with the 65-person pro-bono Philadelphia Executive Marketing Council, undertook the project over the past year.
The Philadelphia-based Star Group donated their creative services, and the PCVB donated services to finalize a style guide that clearly outlines how the new brand will be implemented both internally and externally.
Nutter said the entire project was completed at no cost to the City.
