The former Utah governor is skipping Tuesday's Iowa caucuses and has been focused only on New Hampshire, which holds the first primary Jan. 10. He is spending 14 days straight campaigning in the state, including three town hall meetings Sunday.
After drawing about 150 people to his first stop, Huntsman told reporters Iowa plays an important role in narrowing the field, and said Rick Santorum's recent rise there shows that traditional grassroots campaigning is still important.
But it will be New Hampshire that "will set the standard going forward," he said.
"Electability isn't going to come out of Iowa, electability is going to come out of New Hampshire," Huntsman said later in Franklin.
Huntsman says the results of the Iowa caucuses will be forgotten within days, but that could be wishful thinking on his part - especially if former Massachusetts Gov. Mitt Romney wins in Iowa and then heads to New Hampshire, where he has long been the front-runner.
Huntsman recently has begun making modest progress in New Hampshire after months spent near the bottom of polls, but he still lags far behind Romney.
In person, Huntsman has been calling the primary a two-man race between him and Romney, telling voters they have a choice between a "status quo" candidate and one who will restore the economy and the nation's trust in government. But his campaign clearly feels threatened as well by Texas Rep. Ron Paul, who has also been ahead of Huntsman in polls.
The Huntsman campaign on Sunday posted its second online ad attacking Paul, using music and graphics similar to "The Twilight Zone" and footage of what it calls Paul's history of making incendiary statements and promoting outlandish conspiracy theories.
Asked about the ad, Huntsman said it's only natural to compare and contrast himself with the other leading candidates.
"I think that's what people expect, that's how people can better understand you and your message," he said.
He acknowledged Paul's sizable base of support but said the Texas congressman would not be able to bring together enough voters to win a general election.
"I don't believe that he can put together enough mainstream support to be successful, and that is increasingly the question that is being asked," Huntsman said.
In Franklin, Huntsman heard from one skeptical voter who told him she was pleasantly surprised by what she heard from him Sunday, but she questioned whether he could win.
"Do you have the organization (and) the infrastructure?" she asked, noting that he was unable to qualify to get on Virginia's ballot. "I wonder if you have staying power and fire in your belly."
Huntsman pointed to the more than 140 public events he's held in New Hampshire and said the momentum he leaves New Hampshire with will carry him to later success. Though he insists New Hampshire voters will pay little heed to the Iowa results, he expects voters in South Carolina and other states to pay attention to New Hampshire.
"You are small in number but big in the punch you pack politically," he said.
The skeptical woman, who declined to give her name, said later that she wasn't swayed.
