Target apologizes for 'manatee' plus-size color

April 5, 2013 7:08:22 AM PDT
A plus-sized product has outraged some shoppers at Target, all because of its color.

A self-described plus-size shopper from California posted identical Target products on Twitter - the only difference being the size.

The standard style is described as "dark heather gray." But the plus-size product is "manatee gray."

Manatees are big creatures, often called elephants of the ocean.

The shopper complained that "manatee" was a hurtful reference to her body shape.

A Target spokeswoman says the labeling of the Massimo-brand Kimono Maxi Dress was "an unintentional oversight" and Target will be "fixing the discrepancy."